What could kettle corn and magnets possibly have in common? They are both in abundance at the summer’s numerous festivals that take place in cities all across the country. While kettle corn is much tastier than magnets, it is much less functional! You may be surprised at how many artisans and vendors are finding unique and creative uses for magnets in today’s marketplace.
Advertising & Product Services
Many festival vendors today are using flexible magnetic signage to advertise their businesses. Magnetic displays are attractive, cost-effective, durable and easy to put up and take down. Magnets have greater holding power than tape, staples or push pins and can withstand weather conditions better than other signage options. They are also an affordable and highly effective form of advertising which allows sellers to tap into a powerful resource. Surveys have shown that 80% of all US households have commercial advertising magnets on their refrigerators, thus creating an easy point of reference for consumers to defer to when in need of products or services. Whether it is through larger signage or small business card magnets, vendors are utilizing magnets to get the word out about their products!
MAGNETS USED IN JEWELRY
It is not uncommon to find at least one booth at most festivals where you can purchase magnetic jewelry. Many vendors are selling magnetic jewelry that incorporates the use of rare earth (neodymium) magnets. These magnets are touted as having pain-relieving powers. There are also numerous artisans using magnets for other purposes in the creation of fashion jewelry. Neodymium magnets are commonly found in various jewelry makers’ booths, as they are used as clasps on necklaces, bracelets and anklets. Magnetic clasps create a secure closure and eliminate fumbling with hooks and releases.
Artisans are utilizing different types of magnets, including ceramic magnets, on bases of pendants and bracelets. They sell attachments in a variety of different designs and colors that are made on a magnetically receptive material or another magnet of the opposite pole. This allows them to attach to the base and change the look of the piece in seconds.
MAGNETS USED IN DECORATING
Magnets are not only being used for functional purposes and to enhance jewelry, but they are now being used as part of our everyday home décor. Some craftsmen are now using pieces of flexible magnet, as interchangeable pieces of art. Not unlike the fashion jewelry mentioned above, different pictures, sayings, or custom photos are adhered to pieces of flexible magnet that fit into a frame with a magnetic receptive backing. Therefore, you can change the look of a room in an instant simply by swapping out one magnet for one with a different image. This is perfect for creating seasonal displays or decorating on a budget.
Flexible magnets are also being used to make jigsaw puzzles which you can buy with generic scenes or custom made, using your favorite photo. These puzzles can be put together over and over, or you can hang them like a picture by placing them on a magnetically receptive material.
When we think of magnets, we often only think about those things on our fridge that hold our child’s artwork. However, magnets serve many purposes ranging from function, to fashion, to fun! Contact us today to learn more about how magnets can help your business grow!