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Packaging Made Attractive

Constantly evolving innovation in packaging design continues to create sleek designs using new materials. 

Magnets play a key role in delivering reliable closures that work time after time. The ability to discreetly integrate disc and block neodymium magnets into the packaging; unique solutions can be delivered delighting the customer and their end user alike. Packaging designers, manufacturers, and marketing agencies have unanimously adopted magnets as their closure of choice.

At Rochester Magnet, we offer a wide range of custom packaging with magnetic closures to meet your requirements. We're committed to providing cost-effective and optimized solutions for your processes so that you can depend on your product for long-term needs. Whatever option fits your needs best, we're here to help you implement it at your facility or another work site.

Our Magnetic Packaging Solutions

Neodymium (rare earth) magnetic closures add a high-end feel while providing a solution that is simple to integrate, easy to open and close, reliable, predictable, performance without wear. Flexible features at an economical cost.

Using earth magnets for packaging is ideal for a variety of applications. Many industries use magnetic packaging options for their products because of the reliability and durability it provides. Rochester Magnet has partnered on projects incorporating magnets such as:

  • Specialty marketing materials: Various industries have created magnetic packaging solutions that let recipients post magnetic messages or get easy access to promotional information.
  • High-end owner’s manuals: Magnetic solutions for owner's manuals can make accessing the information easier and keep everything secure when the manual is not in use.
  • CD, DVD, other electronic packaging: For added security and protection for electronic products, magnetic packaging options facilitate user-friendly opening and protect products in the interim.
  • Handbags: Using magnetic purse closures makes opening and closing easy for consumers while also providing exceptional protection when the bag needs to be closed.
  • Gift sets: Magnetic gift sets can enhance user experience, create a novelty gift option and increase overall functionality without needing as much additional packaging to keep everything in place.
  • Personal products and cosmetics: A broad assortment of personal products can work optimally when magnetic packaging solutions are incorporated to make use intuitive and easy.

Incorporation of magnets can save cost in tooling and closure assembly when integrated into the package.

Whether clearly visible or completely hidden from view, magnets offer near limitless potential for creating convenient, durable and reuseable high-end packaging that carry a company’s brand far beyond the initial product purchase.

The Advantages of Using Magnets for Box Packaging

Choosing earth magnets for packaging is an excellent option for many different requirements, offering advantages to manufacturers and consumers alike. Some of the benefits of using magnets for packaging applications include:

  • Versatility: You can use the same type of magnetic closure products for several different packaging needs.
  • Durability: Long-lasting and high-performance magnets are a reliable form of packaging that ensures dependable protection and functionality for your products.
  • Usability: Magnetic packaging is easy to use and makes products more accessible to consumers.
  • Cost-effective: We strive to provide competitive prices.

Package Dissection

The use of magnets in packaging is continually increasing. Many advantages exist and are being exploited by creative designers and manufacturing companies.

The photographs below depict one such use of magnets to create a transparent, positive closure in a high-end product packaging application.


This package houses a Universal Remote Control, the instructions, software on a CD, and connection cable. Three (3) Neodymium Magnets are integrated into the Box Cover while three (3) Steel targets are incorporated into the Latch.

packaging1The Package

This design provides a latch/closure which is completely transparent, secure and capable of limitless actuation without significant change in performance.  The adjoining photograph shows the Latch lifted off the closed position to provide a reference frame for subsequent photographs. Initially, one might think that the Latch is simply weighted to fall down when the package is horizontal. However, when opening the package, it becomes clear that forces other than gravity are involved.

The Magnet

Placement of a small piece of viewing paper on the package allows us to see the magnetic field and get an indication of the magnet size and location. The white circle around a dark center indicates the presence of a magnet. Sliding this along the surface reveals the presence of three magnets.

packaging3The Latch

Since magnets are not attracted to paper, we suspect the presence of metal targets or magnets in the Latch. The construction of this component makes it easy to separate and inspect the internal components.

Three (3) Steel targets are revealed - rather than incorporate two opposite pole magnets, this designer decided to use Steel targets instead.

The Cover

Dissection of the Cover was more challenging and messy - however, as this photo shows, a Neo is embedded into this Cover.

Creative Packaging


Rochester Magnet Company utilizes a collaborative process to streamline and optimize the design and implementation of a package closure. We work with the designer to understand the physical specifications and design aesthetic requirements to optimize price and performance. This includes understanding the closure retention force which determines whether two magnets or one magnet with a steel disc or strike plate are used.

Other factors such as the Air Gap (the space between the magnets or steel receptive piece) caused by the material which you bury the magnet in, effect pull force and performance. Call us to help you design and test the right solution for you.

Talk With Us About Our Packaging Magnets for Sale

Rochester Magnet offers a wide selection of packaging magnets. As a trusted product provider, we're a company committed to creating the best experience for every customer. Our friendly service and dedicated assistance make the entire process easier for you from start to finish. With exceptional delivery speed, savings and quality products, we offer solutions you can rely on for your operational needs. Our customers choose us for our unmatched service and our dedication to customer satisfaction every time.

If you're interested in trying out our magnetic packaging solutions for yourself, our courteous team is here to help. Learn more about how we can partner with you and reach out for a product quote today.

Let Us Assist You!

Our magnet experts will help you get exactly what you need – custom or stock – in record time with great quality at a very competitive price.


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